1. Annual Marketing Plan:
o Understanding Customers: understand customer segmentation, nonprescribing customers and customer environment by using results of research from research agencies.
o Understanding Competitors: understand competitors weaknesses and strengths via competitors intelligent, IMS analysis,...
o Analysis consolidation: SWOT analysis
o Developing Brand Strategy: Defining strategies and identify critical success factors.
o Ensuring the brand objectives are achieved within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.
o Managing the brand: propose and develop Unique Selling Point and Brand Positioning
o Implementation & Tactics: Prepare marketing Mix and Implementation Plan
o Forecasting: market base forecasting
o Managing Information gaps: Market research, assessing competitive activity
o Research & Analysis: Examine markets, customers and competitors
o Plan: Define assumptions (key issues), Establish Objectives,
o Determine strategies, Set sales goals, Set budget
o Implement: Assign tasks, Carry out the plan
o Control: Measure results, Evaluate, Propose & carry out corrective action.
2. Long Range Plan:
5. New Product Development:
6. Working Attitude: Willing to accept work load and organization changes (new brands, tasks, responsibilities...)