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Job Profile

Job title Product Manager Job codeV11126 Salary $2,500 - $3,000 BenefitsThe Company's Policy Client infoThe Multinational Company LocationHo Chi Minh City Job Description

1. Annual Marketing Plan:

  • Strategic Planning:

o Understanding Customers: understand customer segmentation, non­prescribing customers and customer environment by using results of research from research agencies.

o Understanding Competitors: understand competitors weaknesses and strengths via competitors intelligent, IMS analysis,...

o Analysis consolidation: SWOT analysis

o Developing Brand Strategy: Defining strategies and identify critical success factors.

o Ensuring the brand objectives are achieved within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.

  • Operational Planning:

o Managing the brand: propose and develop Unique Selling Point and Brand Positioning

o Implementation & Tactics: Prepare marketing Mix and Implementation Plan

o Forecasting: market base forecasting

o Managing Information gaps: Market research, assessing competitive activity

  • Ensure Marketing Planning Cycle:

o Research & Analysis: Examine markets, customers and competitors

o Plan: Define assumptions (key issues), Establish Objectives,

o Determine strategies, Set sales goals, Set budget

o Implement: Assign tasks, Carry out the plan

o Control: Measure results, Evaluate, Propose & carry out corrective action.

2. Long Range Plan:

  • Prepare sales, market share, patient, promotional budget and objectives

3. Communication:

  • Define key issues and proposal solutions to Business Unit / Sales Manager
  • Well-prepared marketing plans for brand meetings and Business
  • Review to discuss and receive feedback
  • Preparing and presenting on monthly basis to the cross-functional business partners in addition to the market, product, competition, programs implementation overview in BRMs (brand review meetings)
  • Insure that field force understand the communication strategy and the action plan by providing them regular Plan of Action in a simplified / easy to understand version
  • Field works: ensure field work KPIs
  • Dual Visits: Ensuring twice a month field visits with the reps: one day with hospital rep and one day visits/ pharmacy rep.

4. Training:

  • Ensure FF understand key messages of the brands

5. New Product Development:

  • Proposal.
  • Development.
  • Launch.

6. Working Attitude: Willing to accept work load and organization changes (new brands, tasks, responsibilities...)


  • Education & Qualification: Bachelor’s degree in Medicine / Pharmacy or equivalent degree Pharmaceutical market
  • Working Experience: At least 2 year experience in Product Management, especially for Pharmaceutical MNC company
  • Skill: English, Presentation and communication skills

ContactMs. Ngoc Diep
+848 3821 5096
+84903 859 800